About Us

What is MAD4 Tri all about…

MAD stands for Mike and Diane. We started coaching marathon clinics at the Running Room in Canada and the manager would list our runs as MAD runs. We both loved the sense of fulfillment we got from helping athletes achieve their goals and the community and friendships that developed from the shared experience.

Mike started taking courses to gain more knowledge of fitness principles and techniques to improve his own performance ; Personal Training Certification, TRX Suspension Training Certification, Reebok Spin Training, and TRX Sports Medicine Suspension training and recently became a PN1 Certified Nutrition coach.

Mike’s first endurance passion was 24 hour mountain bike racing competing and making podium in 3 times out of 4 races. Diane convinced Mike to try running marathons ( he previously hated running) and after 13 marathons qualified for the Boston Marathon. The next progression was triathlon, starting with a 70.3 in Florida then moving onto a full in Austria a few months later and he became hooked on the sport. Four more full Ironmans and more than 20 70.3s later including a World Championship race and the passion is still there.

When we moved to Dubai in 2013 we were fortunate to become involved with TriDubai. Mike volunteered giving TRX strength training weekly sessions. Dubai is the perfect environment to develop your passion for triathlon, great community, great facilities and great opportunities to race. Mike took the Ironman Coaching Certification in 2016 and started coaching a small group of athletes. The success of our athletes inspired us to want to help more athletes achieve their goals.

As a triathlete with over 15 years’ experience, Diane provides valuable support to MAD4Tri athletes and coaches. From researching the most up to date information on triathlon best practice, Diane is also an expert on balancing family, work and training. Diane can be found providing valuable support to MAD4Tri in the background. She’s the team’s key cheerleader and expert in race bling! Diane’s athletic accomplishments include successfully completing 4 full-Ironman distance races, over 30 70.3 distance races, and competing at the 2018 70.3 World Championships in South Africa. She earned podium age group spots at Ironman 70.3 Vietnam, 70.3 Kazakhstan, and Ironstar 70.3 Sochi

MAD 4 Tri training programs are personalized based on your current ability, goals and schedule. The programs follow an annual training plan but are adjusted on a weekly basis depending on your performance and any changes to your schedule. Using Training Peaks to communicate the training programs athletes can be based anywhere in the world.

We currently plan two training camps per year. Athletes are invited to attend a weekend of training where we practice all three disciplines plus race simulations in a beautiful social environment.

Through our website, email and Facebook page we will keep our athletes informed on the latest developments in the triathlon world. At the same time will give you the tips and tricks to get the most enjoyment of your triathlon lifestyle. We hope we can be part of your journey.